Why marketing formulas don't work

And what to do instead.

I recently tripped into the digital pisspot most folks refer to as “Twitter,” and immediately regretted having wasted 9 minutes of a precious morning when my best work happens.

That said, before shutting it down and reclaiming the remainder of my morning, I stumbled upon a thread that inspired this thought. I want to share my opinion on why following marketing formulas for your online courses, digital products and services are not as effective as you are led to believe.

In this episode

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