Should big clients pay higher prices?

I received a question about the ethics of pricing your services based on how much the client can afford: "Is it fair to base your pricing on how much people can afford - [for example,] charging a large and wealthy company a lot more - or should it always be based on fairness and good value, even if the company is willing to pay your artificially high fees?"

I received a question about the ethics of pricing your services based on how much the client can afford:
Is it fair to base your pricing on how much people can afford - [for example,] charging a large and wealthy company a lot more - or should it always be based on fairness and good value, even if the company is willing to pay your artificially high fees?
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