Displaying episodes 1 - 18 of 18 in total
I've put together a simple troubleshooting guide to help you solve most of your problems. Most of the time, it works 100% of the time.
She employed direct response copywriting better than most marketers!
Are blue light blocker glasses a legitimate and helpful product, or is this multi-million dollar industry just good at marketing a placebo effect?
Are we doing business, or are you trying to be my friend? Pick one, for goodness sake.
I've spent a considerable amount of time studying fires — building fires, gazing into the flames, calculating burn time, and understanding the process. You know, like a crazy person. This is the lesson I learned about building a business while building fires.
How a new business owner can ensure they are marketing honestly and ethically from the start.
From a business and faith perspective, what’s your take on how to be generous? Have you got examples where generosity "comes back to you" as they say?
Learn how to use sales webinars in your business without sounding like every other marketer
Have you noticed that most online course prices end in number 7? Why is that? Well, in today's episode we'll answer that question, plus we'll find out if it's ethical to use what is essentially a cheap psychological trick. And maybe a joke or two, as always.
I received a question about the ethics of pricing your services based on how much the client can afford: "Is it fair to base your pricing on how much people can afford - [for example,] charging a large and wealthy company a lot more - or should it always be based on fairness and good value, even if the company is willing to pay your artificially high fees?"
These words sound nice, but talk is cheap, and it’s easy for one to say they are ethical and honest but not actually mean it, or even understand what they’re saying. So, since I’ll be using the words Ethical and Honest a lot, I may as well define them so you know exactly the way in which I am referring to them.
Hitting the reset button on life & business (before Coronavirus made it mandatory)
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